Digital Marketing (SEO & SMO)

Course Duration: 40 Hrs      Course Fee: Rs.10,000


About SEO & SMO

Businesses are now entirely internet oriented. Most of us spend more time on the internet than the other advertising medias like News Paper , TV & Radio. To take any type of Marketing decision we now trust more on google search and feedbacks on social networking sites like Facebook, Twitter. SEO and SMO are considered as the most effective promotion mediums. This demand has created high job opportunity. The best part of Digital Marketing is anyone can learn and work on this.
Search Engine Optimization or SEO is a crucial part of today’s marketing mix. It is a technique which enables the website to be listed on the top search results for the particular query related to the product offered by the organization when entered by the user in the search engines like Google/Yahoo etc.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.


Course Overview

This course covers two most important topics of Digital Marketing, Search Engine Optimization (SEO) & Social Media Optimization (SMO).
It focuses on following topics:

  • Overview of SEO, Understanding the Business Needs
  • Technical SEO Process, On & Off Page Optimization
  • Social Media Marketing (SMM)
  • Google Adword (PPC)
  • Online Reputation Management

Download full course structure


What We Offer

Application of SEO and SMO on live website
Sr. SEO/SMO professional as faculty
Effective Study Material
State-of-Art Labs
100% JOB after training

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Why Choose NIVT?

  • NIVT is one of the top 10 Analytics institutes of India ranked by the eminent Data Scientist Mr. Bhaskar Gupta in Analytic India Magazine
  • More than twelve years time tested training Delivery methodologies perfected with highly experienced industry experts.
  • Since 2003 NIVT has successfully trained over 10,000 students
  • NIVT is a very well known name in the IT Industry. The Employers trust on us for the technology trained resource recruitment.
  • NIVT students are placed with the big MNCs like HSBC, TCS, CTS
  • Institute campus located in a prime Industry hub in Kolkata.

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What the Geniuses Say about NIVT

Sayani Mitra (MSC in Bio Informatics)

I joined NIVT Analytics program. For me, NIVT is really a good experience because of very nice, cooperative and friendly teacher and helpful office staffs. I recommend NIVT to everyone who wants to start his/her career in Analytics.

Supriya (Master in IT)

I joined the NIVT Analytics program after completing my masters in IT. Along with providing an excellent classroom training they prepared me for the Global Certification program where I secured 92% marks. Thanks to NIVT for building my career in Analytics.